Best of both worlds - Strategic Communications and Investor Relations
Strategic Communications and Investor Relations
The term “Strategic Communications” is defined as infusing communications efforts with an agenda and a master plan. Typically, that master plan involves promoting the brand of an organization, urging people to do specific actions, or advocating particular legislation. It encompasses professionals who create news or want to push information to the public (public relations, public information, marketing), people who deliver news and media to the public (journalists, audio and video producers, public speakers, educators), and people who study the interplay of media and society (researchers).
“Investor Relations” (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation. The term describes the department of a company devoted to handling inquiries from shareholders and investors, as well as others who might be interested in a company's stock or financial stability.
At Green Chip IR, we aim to deliver the best of both worlds. We offer strategic communications services and sound advice based on long term stock market and public relations industry experience. We also have significant experience working directly with shareholders and investors, and in communicating a Company’s business plans. We have tremendous resources to access, and provide those resources to our clients in an effort to generate valuable returns.